Rishi-Ranbir come together

For the first time, Rishi Kapoor is going to share screen space with star son Ranbir Kapoor for the new Pepsi commercial. Directed by Ayan Mukherjee of ‘Wake Up Sid’ fame, the new commercial presents Ranbir as a laidback yet confident youngster who listens to his parents but has a mind of his own. Rishi plays a concerned father who wants his son to follow his footsteps and work hard if he wants to be a crorepati. His son however has a shortcut that goes through the fridge.

The senior Kapoor is delighted to share the screen with his son and says, “I like the chemistry between a father and his son that we have tried to present in the TVC. The father is trying to tell his son in his own way that he had to work really hard to become what he is today. He wants his son also to become a hard working man. But youngsters are quite smart today and in the end, the son strikes gold with a Pepsi bottle and ‘Ek Crore Ka Shortcut.”

“Pepsi’s new campaign showcases the smart, witty and with-it youngsters today who are aware of the world and have a can do attitude. They may take a few things easy but that doesn’t mean they don’t have things figured out; they have their own shortcuts that lead to a win-win solution. ‘This is just a fun and fast way to get a chance to win a grand prize without doing anything wrong. The campaign is engaging and it pairs me with my favourite actor, my father for the first time.  It was a wonderful experience shooting for the campaign and I hope the audience likes it”, said Ranbir Kapoor.

Saurabh Saksena, the Executive Business Director of JWT India added, “Pepsi has always been the voice of the youth and our latest campaign continues to reflect that. The TVC showcases the friendly banter between a father-son duo; and we are thrilled to have Rishi Kapoor and Ranbir Kapoor bringing their real life chemistry on screen for the first time. The whole concept of Pepsi and Kaun Banega Crorepati coming together and offering a shortcut chance to win a big amount is game changing; and with the two Kapoors on board, we have an equally exciting and entertaining TVC.”

Posted in: Entertainment